How to Build and Sell your eBook at the Same Time By Judy Cullins

Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want to market Online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!

In order to finish your eBook fast you need to first, look at where you are now; second, where you want to be; and then you’ll know how to get to your finish line. Where are you now?

You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year. Focus on one great idea, then add others you know will work. You have your eBook well on its way, but aren’t finished. You need advice on how to get it done, what’s needed to publish (not much!), and how to distribute it.

Who Should Write an eBook? – If you are ready to invest a little to reap a great deal. – If you have a unique message you want to share with the world – If you want to create active, lifelong streams of income – If you want to promote yourself, service or products – If are willing to write, publish yourself, and sell 2 years ahead of traditional publishing – If you are a business person who wants to brand your business and serve a wider community

How to get there. Build and Sell your eBook at the Same Time
Every part of your book can be a sales tool. When you include the “Essential Nine Hot-Selling-Points” before you write chapter one, you’ll sell more books than you ever dreamed of!

1. Create impact for your title. A title is the number one “Essential Nine Hot-Selling-Point” of your book. Your audience will only spend 4-8 seconds on it. Check print and radio ads for spicy titles. See other authors’ titles on book store shelves. Your title must compel your reader to buy now. Which title grabs you? Elder Rage or Care Giving for Dad?

2. Make your book cover suit your audience.
If you write for a personal-growth audience, choose colors such as: aqua, red, light-greens, and white for your cover. For business book covers, use: blue, red, maroon, and white.

3. Write for your one preferred audience.
Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile first, then write your audience a “Dear Audience” letter on why you are writing the book and what it can do for them. Keep your audience’s picture in front of you as you write. Be sure to include your biggest and best audience, the one Online.

4. Write your print or eBook’s introduction.
Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

5. Write a thirty-sixty second “tell and sell.”
You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. This billboard needs a sound bite to grab attention. “Write, Finish, and Publish your eBook Fast to Pull Online Sales” shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook. Add a sound bite to the above “tell and sell” something like this: Compare your book to someone who is famous. One client’s title “Passion at Any Age” used the sound bite “this book is the ‘Artist’s Way’ for seniors.

6. Create a table of contents.
Create a catchy title for each chapter. If your reader can’t understand the chapter title, then annotate it. Add some benefits or a sub-title. In my first chapter called “Why Write an eBook?” I added this partial list of benefits: create ongoing lifelong multiple streams of income, credibility as the expert, and more targeted buyers that help you create more profit.

7. Create a back cover.
You need to include testimonials, five bullet points on benefits, a short headline why your audience will want your book, and a one or two line bio. Put information that will help your reader decide to buy.

8. Write your sales letter before you write your book.
Think about your potential buyer. What are his resistances? His problems or challenges? Be sure you address these. Your sales letter used to promote your book either by email or on your Web site needs to give the benefits your potential buyers want and need. Include compelling ad copy, features, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot.

9. Reach out to opinion molders.
After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts’ testimonials will help promote your eBook Online. Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing–compelling, easy to read, organized, and enjoyable. Your book can sell to thousands, even hundreds of thousands when you design it correctly.

About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, “The Book Coach Says. . .,” and “Business Tip of the Month.” at