1. 1. Why are you in business? Five years ago I swore off network marketing for many reasons. One of my best friends and I were travel buddies and she was my up-line leader. We have been friends since high school and I know her very, very well. After I quit my last company we lost touch for a while as I focused on my regular brick and mortar business. Then, one day she posted on Facebook about a situation going on in her life. She was not her usual self and I wanted to do something to cheer her up. I had watched another girl showing some jewelry on a Facebook Live, it looked just like what my friend would wear and love. I purchased a few pieces and mailed them to her. When she received them she called, something was very different about her. She cried as she shared how happy that “bling” had made her, lifting her spirits, putting a smile on her face. She asked if I was selling the jewelry. You can bet that with that one statement, I knew that my purpose and passion was about to be fulfilled making women of all ages feel good, look good and do good using Paparazzi jewelry to accessorize their outfits, even if it was tee shirts and jeans. I became a consultant with Paparazzi and I’ve never made money from home so easily or had as much fun making women smile, making new friends and finally depositing real cash into my bank account.
2. Why are you in this type of business? One reason – it’s fun, I love the jewelry and price point of $5.
3. What is your background? Education, Work Experience I am an ex-banker turned entrepreneur. I currently work at home full time as an auto transport broker and dispatcher helping people move their cars from point A to point B; and loading independent truckers with cars to haul for their customers. I added Paparazzi Accessories to generate a second stream of income. As a self-employed woman for more than 15 years I can tell you it is NECESSARY to have more than one income coming in, you never know what the industry or economy is going to do.
4. Can you provide me with a description of your business? Simple Glam Transformations is my Paparazzi Accessories business. It is a fun business providing a way for women from ages 18 to 70 to build self-confidence and self-worth in themselves by working with other women like themselves. Learning how to use $5 jewelry to accessorize to make themselves look good, feel good and help others to do good gives us a sense of purpose and a way to generate limitless income for themselves and their families. Paparazzi fulfills a serious mission. Our passion is inspiring dreams, empowering talents, and reaching goals by sharing our products and the excitement of Paparazzi. We see it happen every day.
5. How long have you been in business? In this business? In other businesses? I’ve been an entrepreneur for over 25 years, dating back to my very first network marketing company in 1997. I don’t hop, skip and jump from business to business; rather I give 100% of my efforts to building up other women, while generating income via my own efforts through personal sales. If my team isn’t successful then I’ve failed in a way that pushes me to do more, try harder and inspire others to reach for their true potential. I was with my first nutritional supplement company for more than 16 years. I only left due to a restructure of the company that didn’t jive with my beliefs and business model. Now, with Paparazzi I’ve seen an amazing opportunity to build a lifelong tribe of women who are not just business partners, but family, friends who share a common goal of changing the world one woman at a time.
6. What type of business form do you have, sole proprietorship, partnership, corporation, distributor? Currently my business model is a sole proprietorship. Once my business income grows to the level necessary to change that model, I’ll be seeking advice from a professional to protect my family’s legacy the best I can.
7. What are the advantages of this form of business ownership? The advantages of a sole proprietorship is that it can be listed under your personal name, making so many things simpler like banking, filing taxes, etc.
8. How did you get started in this business? I received a friend request by a young woman on Facebook. One evening as I was scrolling my feed I ran across her Facebook Live sale. It intrigued me, I purchased a few pieces and was shocked at the quality, the beauty and trendiness of the pieces. I was hooked and started asking questions like “can you really make money selling $5 jewelry”. Learning the answer to that ONE question sold me on the business.
9. How did you get the background and skills necessary to run this type of business? Learning how to sell anything has been a lifelong learning experience ranging from selling Avon as a teenager to selling banking services as a customer service rep. Sharing fun jewelry takes no skill other than a genuine love for making people smile, feel good about themselves and improving their appearance accessorizing simple outfits with $5 jewelry.
10. How do the social, economic, environmental, technological, legal and political environments impact your business? That is the cool thing about Paparazzi Jewelry is that it is $5. Everyone can afford one piece of jewelry. You can build and change out your jewelry accessories often and not break the bank or your checkbook. Regardless of what is going on in the world, women all over want to look good and feel good about themselves.
11. Do you know who your competitors are? Competitors in the jewelry industry are all over. The difference I’ve seen personally indicate there truly is no competition. Why? First of all, Paparazzi jewelry is lead and nickel-free unlike our competitors line. The pieces will not turn your skin green and they won’t affect your pierced ears like other costume jewelry. Our price point beats out all other direct sales jewelry companies and retail giants can’t touch the quality or price either. As for other consultants? Each consultant has different inventory so we do not compete with each other either. It is a brilliant business model and one that I adore and am grateful for.
12. How do you market your business? How are people aware of your business? Marketing Paparazzi Accessories is so much fun. I carry pieces with me in my purse, I wear it daily, I share pictures on Facebook, Instagram and my blog. I do Facebook Live sales each night of the week, taking weekends off with the family. There is opportunity to use vendor events, farmers market, craft shows, fairs, the possibilities are endless.
13. Where do you see your business in the next year? In the next five years? The next ten years? Within the next 12 months I see my business generating $700 per month on my own merit and building my team I see a group of fun women lifting each other up to generate an override income of $500 per month. In the following 5 years I see those numbers tripling as I work to help my team to duplicate my business if that is what they want to do. As for ten years, I see my business enabling me to retire my auto transport business 100% freeing me up to live the lifestyle of a true entrepreneur, free from debt, time-freedom and enjoying my family to the full.
14. Do you plan to compete in the global market place? If yes, how? If no, why not? No, there is plenty of business right here in the U.S.A. Besides Paparazzi is still young enough they have not branched out to other countries and I’m okay with that.
15. How has technology, such as computers and the internet, impacted on how you conduct business? Technology is a huge plus to my budding business. Home parties are great if that is how you want to build your business. However, I’m more of an online girl, reaching past my local economy and market.
16. Where is your business located? I live in Nampa, Idaho and love the Treasure Valley where there are so many influential women to help me learn and grow as a leader.
17. Whom do you seek advice from for your business? If my questions revolve around my Paparazzi business in general, I go to my immediate upline. If she can’t answer the question, then I go upline. As far as business in general, I am part of a networking group locally and have joined a mastermind group. The benefits of these two groups are priceless.
18. What do you do with your profits? Profits from my budding business are being reinvested into my business in the way of new inventory. Keeping that inventory fresh is key to repeat sales and attracting new teammates.
19. Do you have a business plan to operate your business? The company offers a brilliant business plan and I follow it step by step. It is laid out in a simple format and everyone who chooses to follow it, stick with it and persists wins.
20. Does your business have a stated mission statement, the reason that this business exists? Yes, it is “To bring strength, independence, and empowerment to individuals and their families by building confidence and financial freedom through affordable fashion. While $5 jewelry may not change the world we believe those who wear it will”.
21. Do employees or a downline? Neither, I am building a team, where together each achieves more. Because there is no competition it is simpler to share this business with others, inspiring them to reach up for their goals and dreams, too.
22. What is your target market? Women of all ages love to dress up, using affordable, trendy jewelry it is a way to build confidence in oneself, to look good, feel good and then do good for yourself and others. We even have a small men’s line of urban necklaces and bracelets.
23. Can you describe your customers? My customer is a woman who loves to look and feel her best; yet, is sometimes unable to afford the latest trends in style, colors and materials. My customer can afford to purchase her daughter, granddaughter and niece pieces of Paparazzi to bring smiles to their faces, build their confidence and pass this gift on to the next woman who needs just that little lift.
24. Why do your customers select you over your competitors? Because of my fiery personality, fun is the attraction in my business. Customers never know what’s around the corner on my next Live sale. Getting outside of the stuffy corporate world and just being myself has been so liberating and I think my customers desire to do the same…to be themselves and express who they truly are inside.
25. Are there any ethical concerns that your type of business must deal with? Of course, I’d be lying if I said any different. When you deal with people, and people are our business there are always ethics involved. You must treat others the way you would want to be treated, ALWAYS. That statement covers everyone, including customers, consultants and your teams, EVERYONE.
26. How do you overcome these ethical problems? I overcome these ethical issues by being upfront, honest and forthright with everyone in a pleasant manner. I won’t compromise my integrity or morals for a dollar and I won’t tolerate it from anyone else. You can’t sell candy if you have poison in there somewhere.
27. What is your management style? I don’t manage – I lead by example. I will never ask anyone to do anything I won’t do myself, period.
28. What are the biggest issues for running this business? The biggest issue of running this business for me has been to learn the system, the way to share this unique business and product with my customers. I’ve learned to relax, have fun and just share…letting go of the “professional” image is liberating yet it was tough in the beginning.
29. What is the future for this type of business? I see a bright future for Paparazzi and my Simple Glam Transformations business. Women of all ages will always desire hope, they want to know how to afford to look good, feel good and do good on their budget. They want someone to lead them, to show them how they can do this too. I’ve never been more confident in a company, product or myself and my goals than I am right now.
30. If something happens to you, what will happen to your business?
31. What did you learn from this interview? Wow! I learned a lot about myself, my goals and my ability to lead other women. I learned that I’m just like they are, the only difference is that I found the opportunity a few months sooner than they did. I learned to dig deep inside to find MY answers to business decisions, to express my moral outlook on how to treat people. I’m grateful for this chance to share my thoughts, my style and my story with all of you.
32. Do you have a website? How can someone who is interested in your business contact you? I sure do, you can learn more about Paparazzi Accessories and the business opportunity at http://SimpleGlamTransformations.com. You can also learn more about me, Carla J Gardiner, The Fiery Grandma at http://CarlaJGardiner.com/about .
33. Is there anything else you would like to add to your interview? I’d just like you to know that I look forward to working together with each of you whether you want to look good, feel good and do good by becoming a customer or if you want to do like I did and begin your journey to building a future for yourself and your family using Paparazzi Accessories as the vehicle to achieve your dreams and goals, too.